Tuesday, January 31, 2012

Recipes, Recipes, Recipes ....

Our February edition will be full of recipes, a favorite among readers. I've been typing up recipes for the past month and we have quite the collection. It's so much fun reading the comments from those who submit their Abby Track entry each month, in which recipes were to be included this month. I try to include as many comments as I can in each edition of the book.

I am a bit worried about our February book though. I keep looking at the long list of recipes I have to put in there - and then I look at the short list of ads that we have. The past month has been a month of hearing no everywhere we go. I know, I know ... complaining again. I am not trying to though. It's been a good month as far as meeting people, and that accounts for a lot.

Just yesterday the sister and I went East, all the way to Olive Hill. It was an enjoyable trip. We got to visit with Uncle Bobby and his beautiful wife Penny. That is always a treat. We ate a fabulous meal down at the Smokey Truck Stop - goodness, try their Smokey Burger sometime. I can see why it made it on that Diner's, Drive-Ins and Dives show. Of course, I didn't have any luck selling an ad. I guess they figure they are famous enough from the show. But hey, they love the book and want us to keep bringing it back. [Insert Sarcasm].

We drove home from Olive Hill along U.S. 60, the road paralleling the interstate. It's an enjoyable drive, especially on a beautiful day. And yesterday was a beautiful day, there is no arguing that point. It was actually hot in the car, with that bright sunshine beating down through the windows. We stopped about half way between Olive Hill and Morehead at the Globe Funeral Home. Again, trying to sell an ad. But more than that, I wanted to show my sister their car collection.

You see, I had stopped there another time to leave a rate card and was just so impressed with the die cast car collection. When you enter the building, you see the main hallway lined with curio cabinets of all sizes. The main hallway holds just a small sampling of what is elsewhere in the building. Old pedal cars sit atop the cases too. It's just fun to look at it all.

I really didn't expect to find the owners in, but I had my business information just in case! But, lo and behold, one of the owners was there. And sat and spoke with us about advertising. It was a plus in my book. Sure, I didn't walk out of there with an ad, but I did walk out of there with hope. And, as we were leaving, he told us to make sure we looked in the room to our left down by the door.

Oh my! What a room. It's the actual room where services are held, but along those walls were even more cases of cars. And pedal cars. One case held nothing but die-cast hearses from years past. We even saw a horse-driven one from many, many years ago. It was quite a treat. And such a good stop along our way.

Our next stop was Lying Lee's Used Cars. What a great name, huh? As I told the owner, I have been driving by that place for six years, always saying to myself "I would love to have them in our book." I just love their name. We were interrupting the owner's lunch, but he didn't seem to care. He even offered Roben and I some of his lunch. After a few minutes of chatting, I found out that this same gentleman puts on the Poppy Mountain Bluegrass Festival. Oh my. Another good contact. I'll be working up something for him later today!

Again, we walked out of a business with no ad for February ... but more hope that things are going to turn around. Spring is just around the corner and business will pick up for everyone. It has to, or we'll all be in the same boat. Out of business!

After two great visits, the sister person and I headed home. And, as disappointing as it was to come home - again - with no advertising to help us with our February book, it was a great day overall. Of course, we had a few more adventures before we arrived home. Like getting lost once. Yes, we got lost. I thought I'd try to find Sharkey - and thought maybe it would get us to Owingsville somehow. And I'm sure it does. But the route we took? Nope. We ended up back on the southern side of the interstate on Highway 801 again. Right exactly where we had been approximately 1 hour previous to that.

Oh well. The Roben person and I have been known to be lost many times, so it was just par for the course. And I'm guessing that if I have to be lost, she is a pretty good person to be lost with.

Well, I'd best get off of here and get to work! That ad spec for Poppy Mountain awaits :-)

Have a blessed day. Pam

Saturday, January 28, 2012

I broke down and went to Pinterest

I have been trying my hardest to stay off the new site Pinterest. I don't have enough time in my day now, much less start something else. But, in the world of internet marketing, you just about have to check everything out. So I went to check it out. And it's exhausting!

I have spent the past couple of days working on our website and my blog page. I remember when this stuff was easy to me. Not anymore! Technology has changed so darned much - almost daily in fact. I plainly remember sitting at my computer in the mid-1990's, saying I wouldn't have a computer at home. I worked on one 10 to 12 hours a day for many years, why on earth would I want one at home?

I worked with a fellow named Jorge in Oregon who introduced me to the internet. He had all the latest gadgets and would bring them to work to show all of us. I wasn't a bit interested. He would show me what I could find on the internet and I will admit, I didn't understand a bit of it. And heck, I had enough to keep track of in my brain already, so there really wasn't room for more.

I thought that clear back in the 90's? Boy, wasn't I naive? By the time Jen graduated in 2000, we had two computers at home. One upstairs, one downstairs. The kidlet and I actually chatted with each other in our own home. Who'd have thunk it? Nowadays, Dave and I have been known to text each other in our own living room!

Computers were inevitable I guess. I finally gave in to Dave and Jenni when it dawned on me that it was the only way Jen was going to learn to type. She took so many pre-college classes in high school that she ran out of electives to take typing. And she kept putting it off. Until the computer. Boy, she learned to type quickly! All of her friends were chatting, seems like our phone quit working once the computer came into our home.

Building websites over the years has evolved so much, that I'm just so confused most of the time when I stumble through updating our sites. I want to do so much, just don't have the know-how to do it. But, I'm learning. In my spare time, ha ha. I've found that with satellite internet, the very best time to be online is about 3am. Not fun, but I'm used to doing the night-shift thing. I did it for many, many years. There is something peaceful about working in silence in the middle of the night. I seem to absorb more that way.

I guess I will be spending quite a few nights working, because I want to get it right. And it's not right yet. But, hey ... at least Pinterest informed me that I was put on a waiting list for an invite, so I guess I'm okay there. And really, put on a waiting list? My goodness.

Have an awesome Saturday everyone. Make the most of the day you are given.

Blessings, Pam

Friday, January 27, 2012

A new direction?

Business is slow, not only for us but for many. And the sad part is when business is slow and folks don't take out ads, our magazine is small. Not only is it small, but our income disappears. Literally. We have lost so many advertisers in the past two months that we will no longer be able to go to all the counties we used to. We haven't ever had an ad out of some of the counties we deliver to, so we're going to have to switch directions and go towards a different target area.

It is so sad to watch the little towns slowly disappear. I went back and looked at some back issues and it's apparent how many advertisers we've lost by the number of them that are no longer in business. Of course, we still have lots of readers in those areas and the remaining businesses always want us to bring the book in, but it's just not feasible any longer. Thank goodness, it's still always available online, so I'm hoping many will be able to continue along on our journeys.

All Things Country Magazine will be available in twenty counties, just the same though! We're just focusing on a different list of counties. I was taught when I was very young to never give up. And I'm pretty hard headed. So, instead of defeat, another plan is in order. We'll obviously always be available in Estill, Powell, Wolfe, Lee, Clark, Madison, Montgomery, Carter and Bath counties. And hopefully enough of our find advertisers from these counties will continue to believe in All Things Country Magazine by taking out ads.

New to our list will be counties along the I-75 corridor - from Tennessee to Ohio. So essentially our distribution area will be I-75 North to South and counties bordering I-64 from Fayette County to Carter County. Unfortunately this is where the businesses that can advertise are located. I say unfortunately, because most citizens of the smaller counties take their business to these larger counties. This is why the smaller businesses are closing!!

Again, this makes me sad. I would so much rather promote the businesses in the smaller towns than try to get business from Lexington area businesses. But, in the scheme of things, we are business-people too. And publication of All Things Country Magazine is important - to many of our readers at least! I see that from the letters and comments I get every day. I hear that from the many comments I hear when I'm out and about. Like when someone stops me in the grocery store to ask me about Abby Tracks. Or when they get excited because they found it for the very first time! It's these people that are our driving force.

I also love promoting the advertisers that do have that faith in us! I sit on this computer all day, most every day, promoting ATC and the fine businesses that advertise. I push them on Facebook. I promote their businesses like they were my own. Because without them, we would be nowhere.

Well, I guess I'd better get off of here and on to my next project for the day. Hoping you have a great day, wherever you may be. It's Friday, so have a great weekend too!

Blessings to you. Pam

Thursday, January 26, 2012

Has it really been 27 years?

Gosh, it occurs to me that I'm starting my 28th year in the world of publishing. My goodness. Am I really that old? Well, considering Jennifer will turn 30 in May, I guess I am pretty old. I never, ever thought I would work in the publishing field. My teen years were spent working in credit unions. My grandmother was a credit union manager, as well as my mother. So, I was destined to work in the credit union field. I can remember spending time with my grandmother when I was young - at the hospital credit union in Lewiston - helping her lick envelopes, put on stamps and send out hand-written dividend statements.

I worked at the first credit union in our town that offered share drafts - a credit union's version of a checking account. In fact, I remember the very first day they went online. I also worked vacation time at several other credit unions throughout my high school years. When employees would take vacations, I would be the fill-in work. So, it was only obvious I would end up running a credit union someday.

And I did. Well, I was the Assistant Manager, but it was just me and the actual manager as employees, so I pretty much ran it day to day. In fact, I was one of the youngest credit union assistant managers in the State of Idaho at the time. And I was actually called and offered the position, due to my years of helping out around the other credit unions in the area. And, both my mom and grandmother were presidents of the North Idaho Credit Union League at times, so I was always involved in those events.

But, alas, I grew tired of doing the same old thing every day. It was a challenge during dividends time, first of the month reports, and the like. But, it was basically the same old thing. Just different numbers. So, as I always have, I grew restless. I walked into the local newspaper one day and interviewed for a job as a typist. And, gosh, I really hated typing. But, a new adventure was ahead of me and I was ready for the challenge.

So, my days at the Clearwater Tribune started. Who knew I would be in the publishing field this many years later. Cloann was my first newspaper boss. She was - and still is - a hoot! She grew up in a newspaper family, but actually came by the Tribune through a divorce. So, in a way, she was learning the day to day operations the same as I was. And I'm not in any way considering my knowledge anywhere near her knowledge. But, we were learning some of the same things together.

Back then things were very different. We did pictures on a PMT camera. I hated it. But, I grew to understand the workings of it. That happens after you shoot two different high school's graduation pictures! My goodness, what a process it was. Shoot the picture in the darkroom, run the film through a processor, let it dry. Cut the picture out - and put border tape around it on the page. Oh my. How things have changed!

The first machine I typed on was a huge contraption. You looked straight ahead at this screen and it held the line of type you were typing. Once it returned to the next line you couldn't see it anymore. Made a person really not watch the screen, but concentrate on your typing. For you see, if you made a mistake it was a whole other long process to correct it. It involved cutting out the line of type and pasting it over the error - in a straight line, without getting it crooked. The first time I did this, which just happened to be my first day on the job - I thought to myself, "this isn't for me."

But, I stuck with it. And what a blessing that was! For you see, I also learned how to work on a Mac computer at that newspaper. And the places that has taken me! I was hired away from the Clearwater Tribune to design grocery store ads at a bigger newpaper in Lewiston. And after a time there, I was hired at the Statesman Journal in Salem, Oregon to design car ads. So, I just kept moving up!

My favorite of the three papers? The Clearwater Tribune. Small town, weekly newspaper. Local news, mostly good back then. I still read it when I get the chance. Thankfully it's online these days. And I still keep in contact with Cloann and her family.

Of course, I guess I should say my favorite of all time is All Things Country Magazine. I love what I do. I love marketing. Promoting small businesses in our area, and all the wonderful things there are to do in our area also. Maybe I'll just make this my career................

Hope you all have a great day!
Blessings, Pam

Wednesday, January 25, 2012

Ramblings of an editor

Gosh, for being the editor of a magazine, I sure don't have much to say today. I sat down here to type my blog and have started - and deleted - several different stories. Just not sure what to ramble on about today. I guess I should have saved them all and combined them to make this worth reading!

I started off with a Sister Adventure story. But, hey, we just went to Lexington. Who really cares about that? It was a beautiful day for a drive yesterday and I really enjoyed meeting a few new business people along the way. I very rarely travel to Lexington, so it's big news for me. Kind of sad, huh? I'm more of a small town girl, so heading into Lexington mostly gives me a headache. The traffic is horrible. Waiting at stops lights is horrible. Watching some of the folks around me, well I must admit that isn't so horrible. I am, afterall, a people watcher. You know, everyone has a story!

My next attempt was a Puppy story. I'm falling in love with these puppies. But, those who know me know how much I love my dogs, so it's only inevitable that I would love these puppies. Thank goodness they have homes or else our feed bill would be rising!

Then, I looked outside. Hmmm, maybe a story about the weather. It's sure gray and ugly looking out right now. Rain is arriving ... again. Not snow, just rain. Wet, yucky, muddy yards to enjoy for the next few days. But, you know, I'm tired of talking about the weather. It's winter and we haven't had much 'weather' to speak of, so there isn't much to say but 'more rain.'

I could write about all the yummy recipes I've been typing up for the February magazine.......

Funny how things work. As I'm sitting here pondering all of my thoughts, the door bell rings and one of our great readers was standing at the door with her granddaughter. They brought us a poem for our magazine. Ahhh, respite from my ramblings! And we had a lovely conversation ... about life, kids, critters. I only see Deborah every few months, but I always enjoy catching up with her. She has frequently submitted articles to the magazine over the years and we love her contributions.

As I walked her and Harmony to their car, I heard a familiar sound in the barn. Babies!! Yep, one of the momma goats was cleaning them up in the breezeway when I opened the door. Oh goodness, I think. I'm home alone. Deborah offered to stay and help me, but I figured Dad was just up the road ... no problem. Only problem was, Dad was in town - not at home!

It's a good thing I pay attention, because I actually knew what to do !! And I was successful with it at that. They are now calling a new stall their home - and are both eating off their momma. I have to go back out in a bit and check on them and will take a few pictures to share.

I guess, somehow - someway, when you live on a farm, you can come up with a story!

I hope you all have a blessed afternoon.
Pam

Monday, January 23, 2012

Some days are tougher than others

I am really trying hard to find the good in every day, even when it's hard. Today is one of those days. Every time the Dave person calls, he sounds more and more down. Every person he has talked to today has said no. Again. He had the same type of day on Friday. It breaks my heart, to hear him so down on days when everything is going wrong for him.

I don't have those type of days, I am the one staying here and managing the phone calls, emails and other stuff that comes along. Dave meets many more people than I do - and therefore hears all the 'no' answers more than me. And I know it's hard to keep going from one store to the next. But, that's what we do.

It seems that most businesses anymore don't have the funds to advertise. That's what they tell us anyway. Then, of course, we open other publications and see their ads. And realize why they don't have the money to advertise. They spent it elsewhere. I'd rather hear that than "I don't have any money."

Of course, they also follow that 'no' with "but make sure you bring the magazine in, people sure love it." Like, we do this magazine to bring customers into their businesses for the heck of it. We do this magazine to bring people into the BUSINESSES THAT ADVERTISE. Not the ones that don't.

Then there are also those businesses that say "I'll advertise next month". Of course, they might say that for six months before they take out an ad. So, for five of those months Dave takes his time to go to their business for them to say "next month."

Ahh, this felt good. I'm sorry you've had to read about me ranting and raving. It's been one of those days. Here's hoping the rest of your day just improves from this moment on!

Blessings to you,
Pam

Friday, January 20, 2012

You just never know where you'll see a copy of ATC

There were several cool pictures posted on Facebook recently. A group of ladies from the Irvine area took copies of ATC on their mini-vacation down to the Smokey Mountains, and got pictures of several of them holding copies of it during their vacation.

We've had several different pictures sent to us over the years .... a few from a Georgia vacation taken by the Snowdens and the Honchell's took it on their trip to Mount Rushmore last year. There have been more, it's just my feeble mind can't recall them all :-)

We take ATC everywhere we go, so you just never know where you'll see a copy of it. Sure, we deliver it all over the state, and send out copies to subscribers in several states. But it's the readers that take it with them on vacation that we appreciate, the ones that send it overseas to those fighting in the war, or send it to their loved ones in different areas of the country. How cool is that?

Our goal is to promote your business - and promote this beautiful state we live in. And we try our hardest to get the word out about ATC through Facebook, Twitter and our website. We hope you'll give us a try if you have never run an ad. And for those that run every month .... thank you so much for helping to keep our magazine free.

Well, time to get back to work...... have a great Friday everyone!

Blessings to you,
Pam